Apptargets Blog

Discover our latest articles, tips, and news on ASO and mobile app marketing

7 Effective Ways to Promote Your Mobile App
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7 Effective Ways to Promote Your Mobile App

Do you want to choose methods that will allow you to reach more users by increasing the number of app downloads? Then it is worth emphasizing that you can take a successful approach by choosing 7 effective methods. Here are 7 effective methods of Mobile App promotion!

How to measure ASO performance: Metrics & KPIs
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How to measure ASO performance: Metrics & KPIs

A lot of work and patience are required for the development of an application. Therefore, it would be a miracle if you expected your application to be a success overnight. But with successful ASO strategies, they can be sure that you will get the result of your work. Factors such as organic growth, product pages of the application, the strength of your brand, the quality of your application, and paid purchase campaigns are extremely important.

How Youtube Influencer Marketing Impacts App Downloads
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How Youtube Influencer Marketing Impacts App Downloads

Influencer marketing has come about with the emergence of technology and new communication channels. As a result of this, the flow of information has been provided much faster and innovations have emerged in the marketing strategies of companies.

What is ASO? Why Do You Need ASO?
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What is ASO? Why Do You Need ASO?

App Store Optimization (ASO) is a set of methods that you will use to increase your appearance in application markets. All you need to do to get ahead of your competitors and get a smooth experience is just to use ASO tactics. Now let's take a closer look at all the things you are curious about ASO!

Tips to List Your App at the Top of App Store Ranking
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Tips to List Your App at the Top of App Store Ranking

It is possible to achieve a successful App Store performance with ASO. However, you should not forget that you can demonstrate a successful approach by evaluating the most important tips on ASO. As Apptargets, we share with you the options that will both increase your performance and move you one step ahead of your competitors.

5 Ways to Improve the User Experience
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5 Ways to Improve the User Experience

As in SEO studies with Mobile Application Market Optimization studies; It is necessary to pay attention to points such as content, design, and keyword usage. At this point, we have compiled 5 important methods to improve the user experience for you.

5 Tips to Use Social Media for App Marketing
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5 Tips to Use Social Media for App Marketing

Social media, as a market that is growing every day, manages to be the center of attention of consumers. Although it is used for social shares and engagement purposes, it is also necessary to emphasize that social media is used for different purposes, especially App Marketing and Digital Marketing. For this reason, social media manages to be a very important option for App Developers.

The Importance of User Reviews for ASO
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The Importance of User Reviews for ASO

The increase in mobile usage has also enabled mobile applications to increase and diversify. Mobile applications that are trying to stand out in the competitive environment need innovation and optimization by new technologies.

Use of Short Tails for ASO
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Use of Short Tails for ASO

Short tails are keywords with a high search volume. They are not often preferred alternatives for ASO. Because these words are too general, they also reveal problems related to optimization. For example, ’clothes' is covered by the short tail keyword. Using this word is not very useful for the app. Instead of doing this, it is more useful to choose options such as ‘men's clothes or ‘men's clothes for winter.

Using Feedback for Better Results
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Using Feedback for Better Results

One of the most important methods to be successful in ASO is to take advantage of user feedback. Because user feedback gives you tips on issues where you are advantageous and disadvantaged related to the App. Considering that users are your target audience for you, you should evaluate the feedback to achieve more successful results.