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In this article, we have listed 6 reasons why an ASO expert needs to work with reviews. An effective study on reviews will allow you to easily provide solutions to the problems you encounter.

Mobile apps are positioned in the middle of our behavior in the mobile world as a big part of our lives. Looking at the first quarter of 2022, we see that the world of mobile apps, which has grown more than expected in the last three years, has spread to all areas of our lives, from shopping, communication, and entertainment, to health. Although the number of mobile app downloads has been steadily increasing since 2019, statistics show that 230 billion mobile apps were downloaded by users worldwide last year. In this case, what should our app marketing strategy guide be like?

Mobile applications have become one of the most important elements of daily life. At this point, while there are so many applications today, various strategic plans must be realized to be noticed among so many applications. At this point, we can express common App Store Optimization (ASO) myths, as follows.

Instagram is growing every day as one of the most important platforms in the digital marketing world. Ease of use, high engagement, and creating an effect in a short time make the use of Instagram widespread. Instagram, which is preferred by the target audience to achieve the most successful results in the shortest possible time, brings great privileges from the point of view of App Developers.

Downloading applications is extremely important for an application developer. At this point, it can be alarming for application developers to see that downloads are being lost. But every download loss has a reason. For this reason, there is also a solution for these losses. Now let's take a look at why apps are losing downloads and how to solve it together.

App Keyword Optimization is one of the most important details for App Developers. To increase the popularity and have more downloads you must find the best keywords. But how? As an App Developer, knowing the tips to identify the most successful keywords will lead to success. So, let's take a closer look at what awaits you about keyword optimization, which is one of the most important ASO-related works!

Do you want to choose methods that will allow you to reach more users by increasing the number of app downloads? Then it is worth emphasizing that you can take a successful approach by choosing 7 effective methods. Here are 7 effective methods of Mobile App promotion!

A lot of work and patience are required for the development of an application. Therefore, it would be a miracle if you expected your application to be a success overnight. But with successful ASO strategies, they can be sure that you will get the result of your work. Factors such as organic growth, product pages of the application, the strength of your brand, the quality of your application, and paid purchase campaigns are extremely important. At this point, we can explain how to measure ASO performance: Metrics & KPIs.

Influencer marketing has come about with the emergence of technology and new communication channels, and mobile app owners began to wonder: How does Youtube influencer marketing affect app downloads?As a result of this, the flow of information has been provided much faster and innovations have emerged in the marketing strategies of companies. Today, the orientation of traditional marketing strategies to purchasing behavior also allows the use of different strategies. When creating these strategies, internet-based technologies, social blogs, and target audience communication should be taken into account.

App Store Optimization (ASO) is a set of methods that you will use to increase your appearance in application markets. All you need to do to get ahead of your competitors and get a smooth experience is just to use ASO tactics. Now let's take a closer look at all the things you are curious about ASO!