Instagram Marketing Guide for App Developers
Instagram is growing every day as one of the most important platforms in the digital marketing world. Ease of use, high engagement, and creating an effect in a short time make the use of Instagram widespread. Instagram, which is preferred by the target audience to achieve the most successful results in the shortest possible time, brings great privileges from the point of view of App Developers. For this reason, it is necessary to know every aspect of using Instagram for App Developers.
Why is Instagram Important for App Growth?
According to research conducted on digital marketing, Instagram is one of the applications with a monthly number of users exceeding 1 billion. The incredible number of users makes it inevitable for brands from all sectors to use Instagram for digital marketing. The fact that Instagram has a wide audience on age, gender, and many other issues is of interest to App Developers. Moreover, more than 60% of those who use Instagram are between the age range of 18 to 34 makes it easier to reach the consumer group.
Instagram, where the engagement rate is at very serious levels, is an important option for App Developers thanks to this feature. The fact that competing platforms such as Facebook and Twitter remain below this level makes Instagram an undisputed option. But beyond the data, some details make Instagram valuable!
Using Instagram is completely free. Although you have allocated tens of thousands of dollars for digital marketing, you can carry out your digital marketing work without spending even a dollar by using Instagram. This situation, which allows you to get serious results with low budgets, also brings unique results in digital marketing. On the other hand, the fact that Instagram users spend most of their time on the platform is also an important issue for App Developers. Thus, it becomes easier to appeal to a wide audience.
Tips to Build an Instagram Marketing Strategy for App Developers
If you are an App Developer, you must know many things to build an Instagram marketing strategy. We have compiled all the tips and informed you. Let's check it all!
Know the Target Audience of the App
App Developers must know the target audience. Because it is impossible to perform correct Instagram marketing without knowing who the target audience is. You should carefully evaluate this, which will allow you to make an impact on the target audience, especially on brand awareness. By targeting interested users with the app, you will be able to achieve a more successful result. Additionally, you will not have to spend your energy on people who are not in your target audience.
Cooperate with Influencers
One of the ways to increase the success of Instagram marketing beyond the desired levels is to cooperate with Influencers. Even you will not be able to believe in the effects of cooperating with an Influencer whose target audience matches you and will be able to increase your brand awareness. You can cooperate with Micro-influencers for free. But for macro-influencers, you will have to pay. The main thing here is not the amount you will pay, but the result you will get!
Have a Calendar for Your App Instagram Marketing
Having a plan is paramount when creating an Instagram marketing strategy. For this reason, you should make sure that you make monthly or weekly plans when creating a marketing strategy. Thanks to this method, you will be able to easily follow the changing trends and achieve success step by step. Sharing Instagram posts in line with a calendar and being in touch with users will bring success.
Eye-Catching Content is Crucial
App Developers should aim for flawless designs related to Instagram marketing while ensuring that the app features are flawless. The result you will get in this way will give satisfactory results for the app. The result of carrying out an Instagram campaign just to share the post will be a big disappointment for you. Because on Instagram, users prefer both useful and eye-catching options. This means that Instagram marketing should be taken care of.
Promote Your Account
The app account must always be effective and updated. For this reason, you should constantly make improvements to the App account. Because an outdated and poorly configured Instagram account for users will not make much of an impact. Redirecting to the Instagram account using other social media channels, which will facilitate your work in promoting the app, can give successful results.
Track Instagram Analytics
Have you taken many steps for success with Instagram marketing? But among them, the most important thing should be to analyze the data. When you consider all the details such as followers, demographics, engagement, and views, you will be able to see how much your Instagram account contributes to you. In this framework, all you must do will be to complete the missing parts by evaluating the data in a good way.
Instagram is a platform that should be taken care of for App Developers in all aspects. To follow the trends and keep the App up to date, you should take part in Instagram. Thanks to Apptargets you will be one step closer to your goals.
To learn more about utilizing social media for promoting your app