Most Popular App Store Keywords of 2022

What are the most used keywords in App Store searches? As a developer whose application or game is published in the App Store, it is normal for you to wonder about this issue. When browsing the 6 largest app markets in the world, the preferred words are usually the same! You can also follow a road map on ASO by examining these words.

What is the Popularity of Keywords?

A keyword is a word that is used by people during app store searches. On the other hand popularity of a keyword is a situation in which the keyword received the highest search volume score. This score is a value between 5 to 100. As the volume increases, the keyword popularity will also increase, so the keywords with the highest volume are the most popular.

Top 20 Most Popular App Store Keywords

According to the App Store search results, the most popular keywords have changed by 2021. However, we should also emphasize that some keywords always retain their popularity in the list. The following list, prepared according to the US market, contains the most popular keywords.

  •  Amazon
  • Cash App
  • Discord
  • Facebook
  • Google
  • Grindr
  • Instagram
  • Messenger
  • Netflix
  • Reddit
  • Roblox
  • Snapchat
  • Spotify
  • Tik Tok
  • Tinder
  • Truth Social
  • Twitter
  • Whatsapp
  • Wordle
  • Youtube

Although most of the keywords differ from the markets, it retains its place among the top 20. But some options are included in the list with regional influences. For this reason, you should take into account the most popular keywords of the market you are in for your ASO project. 

Generic Keyword Lost Its Importance in 2022

When the 2021 data was examined, generic keywords were very often preferred. However, when the 2022 data is taken into account, there are no generic keywords among the most popular keywords. This situation reveals the idea that generic keywords no longer matter.

Periodic Trends Affect Popular Keywords

Looking at the top 20 most popular keywords in 2022, the standard apps needed in everyday life stand out. However, after 2019, many keywords related to COVID-19 managed to be among the top 20. Again, with the effect of COVID-19, it was also observed that people were looking for shopping apps more for mobile shopping. However, in an environment where the effects of COVID-19 are gradually decreasing, these keywords have also lost their importance. This situation shows that periodic trends are important for ASO and developers should focus on this issue.